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NFTArtCommunity
CyberPunks NFT Collection
Marketing strategy and execution for a premium NFT collection launch, resulting in complete sellout within 24 hours.
Client:
CyberPunks Studio
Duration:
2 months
Industry:
Digital Art & NFTs
Key Results
$8M
Primary Sales
Total collection value
10K
Unique Holders
Individual collectors
2.5 ETH
Floor Price
Post-launch secondary market
18 hours
Sellout Time
Complete collection sold
The Challenge
The NFT market was oversaturated with similar collections. CyberPunks needed to stand out with genuine utility and community value while avoiding the typical NFT hype-and-dump pattern.
Our Solution
We created a comprehensive narrative around digital identity in the metaverse, backed by real utility including exclusive Discord access, future airdrops, and collaborative art creation opportunities. The strategy focused on building long-term value rather than quick flips.
Key Results
Sold out 10,000 NFTs in under 18 hours
Generated $8M in primary sales
Built engaged Discord community of 25,000 members
Maintained strong floor price post-launch (2.5 ETH)
Achieved top 10 ranking on OpenSea during launch week
Zero copyright or intellectual property issues
Strategy & Approach
1
Compelling storytelling and world-building2
Strategic influencer partnerships with NFT collectors3
Discord community pre-launch engagement4
Twitter Spaces and AMA series5
Exclusive utility and roadmap development6
Marketplace optimization and featured placement"The team understood our vision perfectly and helped us create something truly special in the NFT space. Their approach to community building was exceptional."
Sarah Rodriguez
Creative Director, CyberPunks Studio
Technologies Used
EthereumIPFSSolidityOpenSea APIDiscord Bot
Project Team
Art DirectorCommunity LeadNFT SpecialistDiscord ManagerMarketplace Expert