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InfrastructureB2BDeveloper Tools
ChainLink Infrastructure
B2B marketing strategy for blockchain infrastructure provider, focusing on developer adoption and enterprise partnerships.
Client:
ChainLink Solutions
Duration:
8 months
Industry:
Blockchain Infrastructure
Key Results
5K+
Developer Signups
Registered developers
50+
Enterprise Deals
B2B partnerships closed
10M+
API Usage
Monthly API calls
8 months
Campaign Length
End-to-end execution
The Challenge
Marketing complex B2B infrastructure solutions requires reaching both technical developers and business decision-makers. The challenge was communicating technical benefits while demonstrating clear business value and ROI.
Our Solution
We created a multi-tier content strategy with technical documentation for developers, case studies for enterprises, and thought leadership for industry decision-makers. The approach included developer relations, enterprise sales support, and industry event presence.
Key Results
Attracted 5,000+ developer sign-ups to the platform
Secured partnerships with 50+ enterprise clients
Processed 10M+ API calls monthly at launch
Positioned as leading infrastructure provider in industry reports
Generated $5M+ in enterprise contract value
Achieved 90% developer satisfaction rating
Strategy & Approach
1
Technical content marketing and documentation2
Developer relations program and hackathon sponsorships3
Enterprise outreach and sales enablement4
Industry conference speaking and booth presence5
Thought leadership through technical publications6
Partnership development with complementary platforms"Their B2B Web3 expertise helped us scale from startup to industry leader in record time. The developer community they built was incredible."
Robert Kim
VP Marketing, ChainLink Solutions
Technologies Used
Node.jsREST APIsGraphQLDockerKubernetes
Project Team
B2B Marketing LeadDeveloper RelationsTechnical WriterEnterprise Sales SupportEvent Manager