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GameFiP2EMetaverse
MetaWorld Gaming Platform
Marketing campaign for a Play-to-Earn gaming platform, including token launch and player acquisition.
Client:
MetaWorld Studios
Duration:
4 months
Industry:
Gaming & Metaverse
Key Results
100K+
Active Players
Daily active users
$12M
Gaming Volume
Total in-game transactions
450%
User Growth
Month-over-month growth
4 months
Development
From concept to launch
The Challenge
The GameFi market was crowded with unsustainable tokenomics and poor gameplay. MetaWorld needed to balance fun gaming mechanics with sustainable Play-to-Earn economics while attracting both gamers and crypto investors.
Our Solution
We developed a dual-audience strategy targeting both traditional gamers and DeFi enthusiasts. The approach focused on gameplay quality first, with sustainable tokenomics that rewarded skill over speculation, and community-driven development.
Key Results
Onboarded 100,000+ active players within 3 months
Generated $12M in sustainable gaming volume
Achieved #1 ranking in GameFi category on DappRadar
Built sustainable in-game economy with 85% player retention
Created thriving marketplace with $2M+ NFT trading volume
Established 50+ gaming guild partnerships
Strategy & Approach
1
Gameplay-first marketing to gaming communities2
Sustainable tokenomics design and communication3
Gaming guild partnership program4
Influencer campaigns with gaming content creators5
Community tournaments and competitive events6
NFT utility integration and marketplace launch"PentaPR helped us reach gamers who actually wanted to play, not just speculate on tokens. Their understanding of both gaming and DeFi was exceptional."
Jessica Liu
CMO, MetaWorld Studios
Technologies Used
UnityPolygonSolidityWeb3.jsNFT Metadata
Project Team
Gaming Marketing LeadCommunity ManagerNFT SpecialistContent CreatorPartnership Manager