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DeFiToken LaunchCommunity Building
DeFiSwap Protocol Launch
Complete marketing campaign for a next-generation DEX protocol, achieving record-breaking token sale results.
Client:
DeFiSwap Protocol
Duration:
3 months
Industry:
Decentralized Finance
Key Results
$15M
Total Raised
Exceeded funding goal by 300%
75K
Community Growth
Active Discord & Telegram members
340%
ROI Increase
Marketing ROI vs industry average
12 weeks
Time to Market
From strategy to launch
The Challenge
DeFiSwap needed to launch their revolutionary DEX protocol in a saturated DeFi market while building genuine trust and community engagement. The challenge was standing out among hundreds of similar projects and creating authentic value proposition communication.
Our Solution
We developed a comprehensive go-to-market strategy focusing on their unique automated market maker technology. Our approach included technical content marketing, strategic KOL partnerships, and community-first engagement across Discord and Telegram.
Key Results
Achieved 300% oversubscription in token sale
Built engaged community of 75,000 active members
Secured partnerships with 15 major DeFi protocols
Generated 50M+ social media impressions
Achieved #3 ranking on CoinGecko within first week
Maintained 95% holder retention post-launch
Strategy & Approach
1
Technical whitepaper optimization and distribution2
Influencer partnership program with 50+ crypto KOLs3
Community building through educational content4
Strategic PR campaign across tier-1 crypto media5
Social media amplification across Twitter and LinkedIn6
Discord and Telegram community management"PentaPR exceeded all expectations. Their deep Web3 knowledge and execution capabilities helped us achieve our funding goals ahead of schedule while building a genuinely engaged community."
Michael Chen
CEO & Founder, DeFiSwap
Technologies Used
EthereumSolidityReactNode.jsIPFS
Project Team
Strategy LeadCommunity ManagerContent CreatorPR SpecialistTechnical Writer